ITINERR
Itinerr is a mobile application designed to help people to get travel inspiration, create itineraries and share itineraries with their friends.
Product Designer
User Research, Visual Design, Prototyping & Testing
Figma, InVision, Miro
3 weeks
USER RESEARCH AND UNDERSTANDING THE PROBLEM
7 interviews over the phone & 35 user surveys
I started my user research process by creating a user interview plan. Once that was done, I conducted user interviews for people who travel more than once a year regularly. The people I interviewed, were between the ages of 26-31 and the questions were about their travel habits. I also created a Google survey and got 35 responses back.
My user interview had 15 questions and some of the questions for the interviews were:
My Google Survey had 10 questions and some of the questions were:
Based on the data gathered from the user interviews and the survey, I discovered that all the participants felt that creating an itinerary is very important before travelling to ease stress.
Problem
Solution
EMPHASIZING THE USER
After the user research, I concentrated on emphasizing with a user and created and empathy map that would later help me with creating a user person.
After my empathy map was done, I focused on creating a user persona based on my findings from the user research.
Motivations:
Pain Points:
Based on these finding, I decided to concentrate on two main pain points:
USER SCENARIO
In next phase, I wanted to do a User scenario that describes realistic situations relevant to my design of a solution. By creating a User scenario, I wanted to ensure that teams can appreciate user interactions in context, helping them to understand the practical needs and behaviors of users. I especially wanted to explore and explain motivations for my user's needs and behaviors.
IDEATION
After finishing the initial emphasizing phase, I did some market research on competitors to investigate what’s currently out there for different types of travel apps and take inspiration from some features I liked about each app. I analyzed onboarding and features for each of the apps and conducted a SWOT analysis.
The companies I analyzed were some already existing itinerary apps:
After completing a competitor analysis on three different already existing itinerary apps, I had a brainstorming session with my colleagues and I conducted a dot voting for different itinerary app features to get new ideas and to see which ones were the most popular. After the brainstorming session, I moved on to creating a Priority Matrix for different app features.
After competitor analysis, I moved onto sketching the first user flows - I especially concentrated on two different flows:
Based on the feedback I received, I slightly adjusted the user flow and added for example an option to use Google and Facebook for an onboarding process.
After I had created my user flows, it was time for the first sketches of the app.
LOW-FI
For the LOW-FI version I used the basic pen and paper to sketch some ideas for the App, concentrating on onboarding and creating an itinerary. I kept my User Persona Anna in mind the whole time and tried to apply the information from the user research to my design.
Throughout this whole process, I kept iterating constantly and received some initial feedback for my paper sketches. As a result of that, I did some changes and added for example more "back" buttons to my design.
MID-FI
Once the paper sketches were completed, I started to work on a MID-FI prototype on Figma. I created the screens following my User Flow and made them clickable so I could run some user tests on them and make changes if needed.
USER TESTING
After I had finished the mid-fi prototypes, I ran 10 user tests on them - all the participants had 3 tasks to complete:
Each user test was conducted via zoom and screen recorded (with participants' permission). The main feedback was that creating a new itinerary took too many "clicks" to complete so on my final high-fi version I was mainly working on that part besides the visual design.
